Every year, Simi Osomo (pictured above) makes six trips to London from Nigeria. The 25-year-old spends about two weeks here and every day she goes shopping. Today she’s at the boutique shop Matches Townhouse in Marylebone with a personal shopper. “When it comes to shopping and Nigerians, I can tell you it’s just what we have to do,” she tells me while admiring the patterned dresses.
For Nigerians, London is a shopping mecca. Visitors from the West African country are the UK’s fourth biggest foreign spenders, parting with an average of £500 in each luxury shop they visit — four times what UK shoppers typically spend. When I ask Osomo how much a two-week shopping trip in London costs she makes a bashful face. “Ooh, should I really be saying this? It depends, but most times about £5,000.”
Osomo is wearing a green top from Zara that’s “the colour of the Nigerian flag”, blue skinny jeans and new Christian Louboutin shoes. Later today she’s going to buy an iPhone 5 for her sister.
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